Motorola, Inc. (NYSE: MOT), a global leader in wireless communications and in mobile entertainment and productivity, today announced the launch of its new flagship entertainment PDA – MOTOROKR™ E6. A complete re-visioning of traditional music and PDA devices, the E6 is an elegantly designed entertainment handset that is a productivity enhancer as well – a device created to enhance the lifestyles of professionals on the go.

"Not everyone used to be able to master and enjoy the many experiences that a multimedia handset could offer, but with the MOTOROKR™ E6 all this has changed,” said Motorola’s Malcolm Dawe, Vice President & General Manager, Motorola India Mobile Devices. “The E6 has been specifically designed to create superior experiences around video, music, games, and photos. Whether you want to capture special moments on camera, listen to music anytime, anywhere, play games or movies, or even check your *e-mail while on the go, the E6 makes it all simple and easy.”

MOTOROKR™ is the first Motorola handset in India to offer Music ID* and Screen 3* applications. Music ID* is a Song Identification service that enables a user to identify the artist and album information of songs being played in the immediate surroundings. The user simply captures the music being played on the handset, the application then sends this information to a server over GPRS to match the song with its existing library and transmits relevant information back to the user. And, Screen 3* is a live news and information streaming service which is unobtrusive. It can stream live feeds into a handset and the end user has the option to get brief information about the feed or get full stories on the handset.

“MOTOROKR E6’s greatest advantage lies in its design and its unique mix of lifestyle-focused features,” explained Mr. Dawe. “No other mobile offers such a range of features that help consumers take control over all aspects of their lives, delivering superior media, gaming, and productivity experiences, all in one thin, light, elegant device.”

The pinnacle of Motorola’s heritage, innovation, and leadership in multimedia, MOTOROKR™ E6 provides a winning balance in portable entertainment and business efficiency. “Dedicated music keys, expandable memory, movie watching and moviemaking capabilities, plus all of the essential business tools, are just the beginning – the E6 is truly the ultimate entertainment PDA. The new MOTOROKR™ handset offers you a superior mobile multimedia experience in a stylish device that lets you create, enjoy, and share your music, videos, photos, and games, all while managing your work and your life’” said, MOTOSTAR Abhishek Bachchan.

The MOTOROKR™ is being launched on the theme of passion for music. This came from the handset’s ability to create a great and better music experience. MOTOROKR’s music ability allows the user to immerse in and interact with music. The MOTOROKR™ is being advertised through a new television spot featuring MOTOSTAR Abhishek Bachchan.

"MOTOROKR E6! Truly awesome! MOTOROKR has given me a truly complete multimedia experience. I think it is the last word for true music lovers on the go,” added the MOTOSTAR.

Sourced From: Perfect Relations Limited