Sharmila Joshi of sharmilajoshi.com told CNBC-TV18, "In troubled environment like this perhaps media is one space that can hold its own. Here the sort of thing that you would need to watch is how advertising budgets really get affected in the medium term and in the slightly longer term, but even within that space Balaji Telefilms does have its niches, it does have it strong space."
"I think if you really want to be in media and this is a time when a whole host of stocks have corrected it might be better to really look at some other sector and just move out of the stock and maybe get into some other media. I think within the media space even TV18 or Zee Entertainment would be better stocks. I think if you want to play on this set top box Dish TV could be a better play. I think look at some other play other than Balaji Telefilms that would be my advice," she added.
Disclosure: Reliance Industries has acquired management control of Network18, which owns TV18 Broadcast and moneycontrol.com