Sudarshan Sukhani of s2analytics.com told CNBC-TV18, "Tata Coffee is moving down and it is likely to persist with a downward trend till it reaches even Rs 900. So the short-term view is not very cheerful, there is more downside coming in. The longer term view is much better."
"The Rs 100-150 decline is part of course, it happens to all the good stocks. One a longer term Tata Coffee can go back again to its earlier highs, Rs 1600 and even go higher. So as a short-term trader get out, as a longer term investor just accept the volatility and stay there," Sukhani added.