Moneycontrol
Aug 10, 2017 11:37 AM IST | Source: Moneycontrol.com

Supr Daily: The reason why two IIT alumni quit their job to sell milk

The company plans its route working directly with milk farms thus saving 20 to 40 percent of the delivery cost

Supr Daily: The reason why two IIT alumni quit their job to sell milk
Supr Daily earns 90% of its revenue by selling milks

Moneycontrol News

There are multiple players in the on-demand online grocery delivery service sphere in India. With names like Grofers and Big Basket, the market isn't saturated but it is still very competitive.

However, there is one firm which has chosen to specialise in one specific commodity which almost every household in India uses – Milk – and that is Supr Daily.

Set up by two IIT-Bombay alumni in 2015—Puneet Kumar & Shreyas Nagdawane—Supr Daily is a hyperlocal startup which promises on delivering milk to a consumer’s doorstep early in the morning.

The subscription-based micro delivery startup is currently active in a few neighbourhoods in Mumbai. Along with milk, it also delivers breakfast essentials like eggs, bread and butter.

A user can order the products through WhatsApp or its own app noting down the quantity and the frequency of the delivery. Delivery schedules are flexible and can be changed as per needs.

The company promises to deliver unadulterated milk directly from dairy farms. A note on its website reads: “68 percent of milk in India is adulterated with water, detergent powder or worse products. Our direct to home connect removes all middle men involved, thereby, ensuring that the milk your family drinks is not tampered.”

In an interview to Tech Crunch, CEO and co-founder Kumar explained that how they are delivering milk at a lower cost than traditional milkmen. The company plans its route working directly with milk farms thus saving 20 to 40 percent of the delivery cost which is passed on to the customers. “It’s sometimes lower but never higher. In some cases people have saved 30-40 percent,” says Kumar.

According to an Economic Times report, Supr Daily has raised USD 1.62 million in seed funding in the current year. The investors included, among others, Y Combinator Partners Paul Buchheit and Jared Friedman. Earlier, Snapdeal’s founders Kunal Bahl and Rohit Bansal had also backed the company.

Kumar informed that, though they are active in a small geographical area, they have completed 500,000 order in their two years of existence. This translates to 600 tonnes of milk being delivered. The company, which earns 90 percent of their revenue through delivering milk, first “want to get the blueprint right first before [they] expand.” Currently, they cover 15 percent of Mumbai.
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