STAR India’s mobile entertainment division and leading mobile handset company Sony Ericsson Mobile Communications India Private Limited announced a partnership to bring comprehensive mobile content services to Sony Ericsson users. Under this partnership, the recently launched PLUS mobile service from STAR’s mobile entertainment division will be exclusively pre-embedded on a range of Sony Ericsson phones in India.

This is the biggest partnership between a handset company and a content provider in the Indian mobile market.   

Targeting the consumer’s need for entertainment-on-the-go, the PLUS application from STAR will be pre-loaded on Sony Ericsson’s Walkman® and Cyber-shot™ handsets from November’07 onwards. Sony Ericsson and STAR have planned 360 degree co-marketing activities to target key mobile markets to build consumer awareness and incentivize usage for the PLUS service on Sony Ericsson phones. 

For the consumer, preloading of PLUS in Sony Ericsson phones brings together world class mobile technology with the best of mobile content, allowing consumers to get the best entertainment & Internet based services on their Sony Ericsson phones.

Commenting on this special association Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications India Pvt Ltd expressed, "We are pleased to be an exclusive partner of STAR’s  Mobile Entertainment division to offer the unique PLUS application pre-embedded in a range of Sony Ericsson phones. The partnership is in synergy with Sony Ericsson’s brand philosophy that revolves around innovation and providing true mobile entertainment. The PLUS application from STAR is one of the most effective routes to connect with the Indian audience, as it offers instant entertainment via a wide range of exclusive content.”

Commenting on the partnership Sr. Vice President, Star Mobile Entertainment Viren Popli said, “STAR’s mobile entertainment division aims to serve mobile consumers in India with compelling entertainment and relevant information anytime, anywhere. This partnership with Sony Ericsson brings together great phones & great content and services. PLUS on Sony Ericsson phones will allow the consumer to search shop & consume not just entertainment but all internet based services from their phones in a simple and easy way”

PLUS will give easy access to Sony Ericsson users to over 200 videos of TV, Music and Bollywood genres every month, TV show info, unlimited access to sports scores & updates, movie reviews, Music downloads, news & trivia from Universal Music, mobile banking services through HDFC Bank, travel booking through Make My trip, Travelguru & Yatra, Yellow pages from Infomedia Group, Lifestyle product information from Overdrive, AV max, Chip, Better Interiors, Better Photography, Astrology services from Ganesha speaks and much more.

As a part of this partnership, Star’s mobile entertainment division will also pre-load on Sony Ericsson phones a variety of especially created mobile video clips of different genres with an-intent to offer superior video experience.     

Sony Ericsson users will also be able to access a range of fresh content, updated every month through a Sony Ericsson zone on the PLUS application.

Cyber-shot™” and WALKMAN® are trademarks of Sony Corporation 

Sourced From: Vaishnavi Corporate Communications Pvt Ltd