SpiceJet, the most preferred low-cost airline in the country, today announced a marketing tie-up with S&R Works for its in-flight promotional activities. The tie-up is in line with SpiceJet’s strategy to increase its ancillary revenues to 7 per cent by FY ’08. As per the tie-up, S&R Works will sell onboard advertising properties of SpiceJet. To start with the companies have identified points such as the space on head-rest cover, tray table, and reverse side of boarding pass and overhead bins of the aircraft.

With an aim to boost its ancillary revenues, SpiceJet also announced a whole host of initiatives which would include sale of fast food, novelty items such as electronic gadgets, wallets, jewelry etc on all its 15 aircraft flying to the 15 destinations. SpiceJet is also running onboard contest for passengers.

Announcing the onboard promotions, Mr. Samyukth Sridharan, Chief Commercial Officer - SpiceJet Ltd said, “Having achieved a remarkable position in the industry in terms of adding new destinations, expanding operations and on-time performance; we are now working towards generating ancillary revenues. Onboard ad space selling and other promotional activities is a strategic step taken by us to raise ancillary revenues and with this initiative we aspire to give our advertisers a chance to impact their brand presence and reach out to millions of passengers that we fly everyday.”

“We are aiming to raise 7% ancillary revenues by the year end FY ’08 with the new in-flight services and stay profitable without burdening our passengers with increased fares.” he further added.

Sourced From: Hanmer & Partners Communications Pvt. Ltd