Spencer’s paints the pink city with its retail plans

Published on Fri, May 18, 2007 at 17:14 |  Source : Moneycontrol.com

Updated at Fri, May 18, 2007 at 20:45  

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Spencer's Retail brings an international shopping experience to the Pink city. Spread across an area of 20,000 sq.ft. this will be the first organized retail format in Jaipur. Spencer's hyper store offers 25,000 products of superb quality and wide range all under one roof.  From groceries, fresh fruits and vegetables to processed foods and personal care products, from home appliances to home care needs, shoppers can choose from a plethora of merchandise.  Spencer's is a destination store for garments, electronic goods and electricals, home care products, toys, and home décor. The store will also offer consumers several unique experiences, like a bakery, live kitchen and food court, which have never been experienced before.

 

Speaking at the launch, Mr. Sumantra Banerjee, President & CEO - RPG Retail said, "We are delighted and proud to bring an international shopping experience to the discerning customers of Jaipur. Spencer's addresses the contemporary retail aspirations of Jaipur, a city preserving its old-world charm."

 

Says Mr. J H Mehta - President & CEO - Spencer's Retail, "Customers can rest assured of shopping in a clean, comfortable and friendly environment.  Comfort, convenience, quality and precise quantity are just a few advantages one can experience at the Jaipur store. The accent is on personalized service at the most competitive price." 

 

For the first time, shoppers in Jaipur will experience a truly international shopping ambience. The different product categories inside the Spencer's store are easily accessible through the clever use of differentiated zone colours and world-class signages for ease of navigation. Spencer's, a pioneer in food retailing draws its inspiration from serving customers across the country with different on-palate tastes and preferences. This experience has enabled Spencer's to explore newer ways to reach out to consumers through providing them expert guidance -the Spencer's Chef Corner - a "Live Kitchen" experience dishing out Italian & Chinese cuisines at the store. Tips on health and wellness through the right food selection will also be provided. We plan to retain our heritage of Shopping the Spencer's way.

 

As an inaugural offer; every single purchase of Rs.2, 499/- entitles customers to a FREE Gift Voucher worth Rs.500/- as well as a gift hamper worth Rs.200/-. There are also loyalty cards for shoppers to earn reward points which can be redeemed against attractive gifts and prizes. So shoppers in the city can now have the luxury of an international shopping format at the best possible prices.

 

Spencer's Retail plans to expand in Rajasthan with a Super format in Vaishali Nagar, Daily format in Bapu Nagar and four Express formats in Bani Park, Jhotwara Road, Adarsh Nagar, and Mansarovar each. There are 15 Spencer's stores due to be launched in Jaipur by the end of 2007.

 

Spencer's Hyper stores are located in New Delhi, Gurgaon, Ghaziabad, Mumbai, Hyderabad, Vizag, Aurangabad and Durgapur. 

 

Sourced From: GCI-The PR Division of Grey Global Group 

  

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