Oct 08, 2007, 01.57 PM | Source: Moneycontrol.com
SPE Films India and SLB Films in alliance with the Future Group to retail Saawariya Merchandise in over 300 stores
SPE Films India and SLB Films in alliance with the Future Group will launch a special range of merchandise in over 300 stores across 42 cities in the country. Specially created “Saawariya” merchandise will be available across categories such as clothing, home, bed, bath & linen and beauty products along with special promotions around the movie for customers.
Consumers across cities will get to buy an exclusive range of cosmetics, caps, badges, wrist bands, coffee mugs and stationery (including calendars, 2008 year book, pads, envelopes, postcards, etc.). Saawariya audio cds will be displayed and sold at all cash counters and promotional Saawariya post cards will be given away free to customers. The talent from the film, Ranbir Kapoor and Sonam Kapoor will add to the excitement by making appearances at all major outlets.
Mr. Uday Singh, CEO, SPE Films India, said, “Saawariya is a unique collaboration with one of India's most well known and acclaimed directors, Sanjay Leela Bhansali and is our first local language co production. Sanjay’s films have always made a deep emotional connection with audiences everywhere especially due to their visual splendour. Therefore, it exciting to create high quality merchandise which keeps the essence of the film alive and gives consumers the opportunity to personalize the Saawariya experience. We are delighted that the Future Group is partnering with us to take the magic of Saawariya across the country.
Said Kishore Biyani, Group CEO, Future Group, “Movies are a passion that bind together all Indians, young and old alike. We at Future Group recognize this and are delighted to be associated with a movie like Saawariya, which presents fresh talent and captures the spirit of the youth. Through the merchandise available at out stores, customers can live the movie in their real lives.”
Mr Navin Shah, CEO, P9 Integrated said “The entire line up of the film merchandising for ‘Saawariya’ with the Future Group is conceptualised, planned & executed by P9 Integrated. In the recent past, P9 has successfully launched a merchandising line for “Cheeni Kum” and plans to launch in the market, innovative products in more than 16 categories for the much awaited film “Hanuman Returns” this December. Film Merchandising is an dedicated business vertical launched by the Company as an independent SBU, P9 Integrated is a 360-degree International Film-Marketing Company from the Percept Holdings Group which provides Effective, Tailor-made Merchandising, Advertising, Branding & Publicity Design solutions to Bollywood, Hollywood, and Regional Films.”
Saawariya indicates Sony’s recognition of the importance of the Indian market and its desire to team up with the film industry in India. It marks the dawn of a new and exciting chapter in the life of Sony Pictures Releasing India, as it presents a wonderful opportunity to extend their horizons beyond motion picture distribution and interact with the enormous creativity that the Indian film industry has to offer.
This historic co-production encourages the integration of two of the world’s biggest and dynamic film production communities and offered an excellent opportunity for the enormous talent in India to interact with a premiere Hollywood studio like Sony Pictures Entertainment .
Sourced From: Brand Comm