Sony becomes world's largest LCD TV maker

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Riding on the strength of its high-definition LCD televisions, Sony Corp. - as world's largest LCD television supplier in the last quarter*. Sony over took Samsung with a 17.4 percent share in the global liquid crystal display (LCD) television market by value. The key product that helped Sony achieve this landmark is the newly launched BRAVIA LCD television series.

 

The BRAVIA X series has been recently launched in India and provides the best resolution that high-definition has to offer. Designed to deliver a definitive viewing experience, the BRAVIA X-Series combines Full HD a world of High Definiiton that produces rich, true to life images and movies, Live Color Creation technology for greater precision incredibly deep & accurate tones of colour and the newly developed BRAVIA ENGINE a unique fully digital processor that refines images from the source for incredible color and detailed clarity that creates images that seem almost alive.

  

According to Mr. Mohit Parashar, Senior General Manager, Sony India Pvt. Ltd "Sony BRAVIA LCD TV's offer the world's best technology in a compact and sleek design. Superb brightness, true to life images and fine detailing enable Sony BRAVIA LCD televisions to offer a truly memorable viewing experience. We are pleased that Sony Corp has achieved the numero uno position in the global LCD TV market, which is a testimony of our product excellence".

 

The market for LCD Television's is witnessing very healthy growth in India with high disposable incomes and the growing need for technologically advanced products that compliment the lifestyle of the global Indian. Lowering price points have resulted in a trend of customers upgrading to large screen televisions which provide a cinematic viewing experience in the comfort of their home, which is also acting as a catalyst for the growth for LCD TV's in India.

   

Sourced From: Corporate Voice|Weber Shandwick