Sitel, a global leader in business process outsourcing (BPO) with revenues of $1.8 billion today announced that its Bangalore based BPO center which was originally a JV with ITC Infotech will be rebranded as Sitel India. By reaffirming its strength and brand presence in India, Sitel is positioning itself as one of the largest BPO’s globally by highlighting its footprint in India.

India plays a very important part in Sitel’s growth strategy as there has been consistent delivery and excellent customer service with high returns on investment for all its clients by way of its highly talented and motivated workforce. 

Safir Adeni, Managing Director and CEO of Sitel India, explains “We are very excited to integrate the Bangalore BPO center with the larger Sitel India family. This expanded footprint and capability would further enhance our value proposition to our global clients while also helping us leverage the Sitel brand in the local region. This is a mutually beneficial and complimentary integration” 

Sitel will gain in several ways like attracting the right talent into the organization, retention of employees who will now be a part of a single large global brand, offer world-class options spread across 5 locations in India and more importantly a single entity with a large geographic distribution and communications network which offers great flexibility and choice for it’s clients’ customer care needs. 

The focus of Sitel’s business strategy is enabling its over 450 customers globally with the expertise of additional service offerings, providing ability to expand and/or centralize customer care initiatives. Services provided will include - customer service, technical support, sales and saves, outbound sales, acquisition, collections, professional services, back office processing and transaction processing. 

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