See 15-18% topline growth going forward: Sun TV

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See 15-18% topline growth going forward: Sun TV

In an interview with CNBC-TV18, Ajay Vidyasagar, Chief Operating Officer, Sun TV Network Ltd, spoke about the latest happenings in his company and sector.

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In an interview with CNBC-TV18, Ajay Vidyasagar, Chief Operating Officer, Sun TV Network , spoke about the latest happenings in his company and sector.

Here is a verbatim transcript of the exclusive interview with Ajay Vidyasagar on CNBC-TV18. Also watch the accompanying video.

Q: If you could tell us the ad rate hike that you have taken this quarter or rather in the month of January, what kind of uptick are you expecting in your ad revenues on account of that?

A: We have taken a network wide increase in rate. The rate hikes and the percentages differ by each of our four markets, but at an average we are looking at 12-14% hike in revenues on the back of the rate hikes that we have had on select bunch of day part that we have notified the market on.

Q: You had a stellar performance in the Q3 way above what the street was expecting. If you could give us a broad sense of what is the break-up between your advertising and subscription revenue?

A: We had more than 40% revenue growth on an overall basis. Our advertising revenue grew more than 45%. Our subscription revenues also grew in a very healthy manner; we saw growth both in analogue and our direct-to-home (DTH) revenues; DTH of course seeing much more significant growth. So we actually had a very good quarter, we have had two quarters in the running; both of these quarters have had revenue growth in excess of the way the industry is growing.

Q: Could you take us through what are you guiding for the next couple of quarters? We do understand that your international revenue guidance, you are expecting to see some traction on that front. Can you tell us how much of an uptick are you seeing and also in your movie business if you could tell us how Q4 is expected to pan out, what kind of releases are you expecting?

A: We surely are looking forward to a 15-18% kind of a growth at least on an overall topline basis and this we believe is far in excess of the way the market is trending, our industry is trending, so that's something that we are running for as a company.

On the international business, over the next 12-18 months, we are looking to find a significant growth somewhere in the region of at least 50% plus growth over our current number. We are organising ourselves for it, we are beginning to engage with numerous new customers internationally and we are seeing a very enthusiastic revert from there in on to. So that's something that will add into our overall numbers.