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See 15-18% topline growth going forward: Sun TV
In an interview with CNBC-TV18, Ajay Vidyasagar, Chief Operating Officer, Sun TV Network Ltd, spoke about the latest happenings in his company and sector.
Q: How radio business is shaping up? Also you were looking at restructuring your distribution business, creation of two verticals, how is that shaping up?
A: Distribution business, reorganization has actually happened; we announced to the market that it's done. Two very senior people from the industry have joined us in exactly the way in which a vertical dedicated to the south of India because have very large business there and a vertical dedicated to the rest of India where we believe we have big opportunity to leverage our assets. So that's done, people are on board and our engagements with our customers have started in full swing, so that's something that we are very pleased about it and we believe there is a lot of promise on that end.
We as a company are very committed to the radio business. We believe the narrow cast advertising model which is what the radio business works on is something that's beginning to mature in India. We are committed to this category, we have one of the largest networks in this country and we believe having a network with that kind of a scale and scope is actually the kind of business that will win in the radio business. It's a young business and we are quite sure that it kind of start delivering a lot of value and volume very soon.
