SatNav Tech expands its distribution reach

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SatNav Technologies , an IT products company headquartered at Hyderabad announces its partnership with IDLDPL (India Digital Life Style Distributors Pvt. Ltd.) which is one of the largest distributors of lifestyle & IT products in India to promote and distribute SatNav's flagship product, SatGuide, India's 1st GPS Navigation system. IDLDPL is promoted and managed by professionals who have immense experience in this industry.

 

As per the strategy, IDLDPL will distribute the entire range of SatNav SatGuide products and to kick start the relationship, both the company launch SatNav SatGuide (C230) Personal Navigation Device in the Indian market. SatNav Technologies products will now be available across India in Metros like Delhi, Kolkata, Bangalore, Mumbai and Chennai and non-metro markets in B-and C-class cities.  The customers can avail these products now at their nearest stores.

 

The strength of the IDLDPL lies in its wide reach and value addition. IDLDPL is committed to providing the customers quality products at a competitive price. Therefore, the company has tie-up with most of the B2C sites and large retail chains across the country. IDLDPL believes that success in business is built on relationships that are founded on trust. Apart from this, the company has its own sales office in 15 locations across the country and works with a large number of channel partners as well.

 

On the other hand, the SatNav emphasizes on bringing quality product at an affordable price point. The aim of SatNav group is to be a Billion Dollar entity by 2012. And, SatGuide Navigation Devices are viewed as a great contributor to this ambitious number. SatNav has strategic alliances with the experts in the Industry and is consistently developing its market intelligence and approach to move from being a pioneer to a being a leader in the focused business area.

 

With the association of IDLDPL, SatGuide navigation products for the cars and other vehicles will get a hold of wide range of customers residing in various cities. 

 

The rationale behind taking up SatNav SatGuide Navigation Devices is that IDLDPL adds another complementary product line to its existing range of products and creates better margin opportunity for its reseller partners as well. IDLDPL understands as the most of the Cities in India- especially the metro cities like Delhi, Mumbai and Bangalore in order to cope with the growing traffic congestion there are construction works are everywhere. You never know whether the road whether you have travelled to from your home to office is not blocked or diverted. So a person staying in the same city also finds it difficult to reach from one place to another. In these circumstances the SatNav SatGuide Navigation Devices are extremely useful. Secondly, the visitors and tourists to various Indian cities can take the maximum advantage as SatNav SatGuide Navigation Devices are loaded recent maps of a good number of cities and an updated India map. Secondly, most of the SatGuide Navigation Devices are portable, affordable, easily to recharge and GPS enabled.

 

Mr. Amit Prasad, Founder & MD, SatNav Technologies, said, "We are really proud to be associated with IDLDPL. IDLDPL has a track record of being at the forefront of hardcore distribution. Our SatGuide products are technology laden powerful navigation devices guided by the satellite communications. We are always very good when it comes to bringing best of the breed technology to the country and this partnership adds to our strength by reaching the right customers. Now with IDLDPL as our partner, we are confident that we will find our targeted audience easily. Secondly, in order to expedite the marketing of the products we will very soon embark upon a joint marketing activity, which will include training for the partners on their technical and soft skills, apart from a host of other areas."

 

Mr. Surinder Saini, Asst Vice President Sales, IDLDPL, said, "We are happy by the addition of SATNAV SatGuide range of products to the portfolio of IDLDPL. It clearly complements our existing brands and we strongly believe our reseller partners will be extremely happy to have all the ranges of products from a single responsive source. Secondly, from the perspective of SatNav Technologies, SatGuide range of products are really user-friendly and affordable products but since there is no awareness and reach of the products, there is a few taker for these products. As IDLDPL has expertise in reaching to the right customers. I expect we will help SatNav Technologies in making their products available at all maximum foot fall outlets."

 

Sourced From: Perfect Relations Limited