Sapient promotes Gaston Legorburu to Chief Creative Officer

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"This is the most exciting job in the industry right now," said Legorburu. "The art and science of marketing are coming together as never before. Sapient is in the best position to understand and create new operating models for clients where creative and technology work hand in hand to connect with consumers in new ways."

 

In his new position, Legorburu will continue to report to CEO Alan Herrick and will participate on Sapient's leadership team.  Legorburu joined Sapient earlier this year through the acquisition of Planning Group International, a Miami-based integrated marketing agency where he was founder and chief executive officer and led award winning work for clients including CitiGroup, Burger King and Celebrity Cruise Lines. 

 

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