Samsung retains No.1 position in colour monitor mkt

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Digital technology leader, Samsung India has consolidated its position at the No.1 Slot in the Colour Monitor market, as per the IDC Q3 Report on the Indian market released yesterday. As per the Report, Samsung has improved its market share from 20.9% in the total monitor market in Q2, 2007 to 22.3% in Q3, 2007, thereby retaining its leadership in all three quarters of this Year. The total Monitor market refers to both CRT and LCD monitor market in India. The Company is also the market leader in both the LCD and CRT Monitor categories individually as well.

 

In the CRT Monitor category, the Company is the market leader with a 28.3% market share, having improved its market share from 26.7% in Q2, 2007. It has also retained its market leadership in the LCD Monitor category in all three quarters of this Year and its Q3, 2007 market share stands at 16.8%. As per the IDC, Q3, 07 Report, in the Non bundled segment, the Company's market share for LCD Monitors stands at 28.2%, while in the non bundled CRT Monitor category, the Company's market share stands at 43.7%. The Company is the market leader in both these segments.

 

States Mr. Sanjay Sharma, VP-Sales, Samsung IT Business, "We have been able to retain our market leadership and grow our market share in the face of stiff competition owing to the strong consumer response that we have received for our 'Myst' and 'Haydn' LCD Monitors and Magic Bright CRT Monitors". In the third quarter, the Company had also carried out aggressive advertising campaigns for its Colour Monitors and had organized SI Meets in B&C Class cities. States Mr. Sharma, "We expect our LCD Monitor category to contribute over 50% of our colour monitor sales this Year and expect to achieve a 100% jump in our LCD Monitor volumes this Year".

 

Samsung India has an extensive range of 22 models in the 15" to 63" screen size segments in the LCD Monitor segment across its 'Myst', Mendel, Mobius and Haydn series of LCD Monitors. The Samsung LCD Monitors are priced in the range between Rs. 8,000 to Rs 500,000. In the CDT Categories, Samsung monitors are available in the 15" and 17" screen size segment, priced in the range between Rs. 3800/- to Rs. 5600/-.  

 

Sourced From :Integral PR Services Pvt. Ltd