Published on Wed, Jul 04, 2007 at 08:35 | Source : Moneycontrol.com
Updated at Wed, Jul 04, 2007 at 11:57
Like this story, share it with millions of investors on M3
0
Like this story, share it with millions of investors on M3
Samsung bets big on promotional offer
White goods maker, Samsung India on Tuesday launched the ‘wash and cook’ offer for its semi- automatic washing machine range, targeted at consumers in Northern India.
White goods maker, Samsung India on Tuesday launched the 'wash and cook' offer for its semi- automatic washing machine range, targeted at consumers in Northern India.
According to the offer, applicable in the States of Delhi, Uttar Pradesh, Haryana, Punjab and Rajasthan, any purchase of a Samsung semi-automatic washing machine entitles the customer to an assured gift of a three-piece non-stick designer cookware set.
"Our complete washing machine range comprising 19 models, our strong product USPs coupled with our attractive promotional offer on semi-automatic washing machines will definitely give a strong fillip to our washing machine business," said Mr Neeraj Sethi, Regional Manager for the Northern Region, Samsung India.
The company expects to see a surge of about 80 per cent in its semi-automatic washing machine sales during the promotion period.
The promotion concludes on July 31. Samsung, also expects to capture 23 per cent domestic market share in the semi-automatic washing machine category by the year-end. Samsung India has a range of 12 fully automatic and seven semi-automatic washing machine models in its product portfolio.
Product Price
While the fully automatic washing machines are priced at a range between Rs 10,290 and Rs 27,900, the semi-automatic washing machines are priced between Rs 6,590 and Rs 8,590.
According to the offer, applicable in the States of Delhi, Uttar Pradesh, Haryana, Punjab and Rajasthan, any purchase of a Samsung semi-automatic washing machine entitles the customer to an assured gift of a three-piece non-stick designer cookware set.
