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Sales promotion in pharma companies will be an issue where the fine print will have to be looked at carefully.
N Santhanam, CFO, Nicholas Piramal feels that sales promotion in pharma companies will be affected with the amendments in the FBT. He said, "In the Pharma companies, particularly the drugs which are given as samples to the doctors, we are not sure if the samples will be considered as sales promotion."
Excerpts from CNBC-TV18's interview with N Santhanam:
On the impact of FBT on pharma:
I think, the impact will be around 1 to 1.5% only. The main thing is also contribution to the superannuation because now no exemption, no relief has been given, so people are saying instead of my company contributing to the superannuation fund which is getting taxed, and from there he gets the pension which is also taxed, then why should I not pay it directly in cash to the employee.
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