Sage India announced today a comprehensive solution for Advertising Sales Professionals at TV Channels, Newspapers and Magazines. This has been developed on the Sage CRM SalesLogix platform and is available as a plug and play module. This can also be configured or customized further to address any unique requirements that a media company may have.

Sage India – Managing Director, Mr. Thomas Abraham stated that

“ Sage India is targeting the fast growing segment of media companies with this unique offering in sales force automation. Advertising Sales teams can now extend the standard functionality of Sage CRM SalesLogix to the specific needs that exist among media companies.” He further added, “ We are constantly evaluating vertical solutions of relevance to the Indian market as a way of accelerating market penetration in the Sales Force Automation and CRM space. We will continue to launch more vertical offerings to maintain our leadership position in the CRM space.” 

Commenting on the Sage CRM SalesLogix for Media offering , Mr Amandeep Singh – Director, FirsteService said “ We have been researching this segment for a while now and have built up significant domain expertise. We will be making this add-on solution available on a per user as well as on a turnkey basis. This solution is available presently on a client server architecture with remote access facility. However similar solution can be replicated in a web environment. We have built up a significant consulting and implementation team that can handle projects across the country. We are already in dialogue with a number of Media companies for implementing this solution. We have found that our customers have benefited by this vertical solution.”

Some of the benefits offered by this solution include,

Customer profiling: You can have a central repository of all your Customers, Prospects, Agencies, Media buying houses and their key Contacts. Likewise maintain a history of all interactions which could be notes on discussions, emails, proposals and decisions taken

Establish relationship of brands and the relevant agencies: This would ensure the TWO way selling process is effectively managed 

Media budget planning: Establish budgets available across different media and competitors thereby making it easy to position your offering effectively

Rate card management: Automate the rate card to ensure consistency and standardization of offerings

Proposal generator: Automate the proposal generation process at click of a button

Sales target management: Manage sales targets and track actual performance

Effective information on deals: Maintain details of the final proposal and release orders. This enables you to track business done against commitments made

Management reports : Revenues generated by sales person, Activity reports for sales team, Business forecast by sales person, Budget achievements

Sourced From: ConnectComm