Roamware to sponsor Sundance Film Festival

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Roamware, the global market leader in mobile roaming solutions has agreed  to become an exclusive sponsor of the Sundance Film Festival Global Short  Film  Project, announced in New York recently by actor, director and President of the Sundance Institute, Robert Redford.

 

Roamware  will sponsor the Sundance Institute and GSM Association initiated pilot  project  that  will  see  the  premier of five exclusively 'made for mobile' short films from six new and established independent film makers at the  world's  largest  annual  mobile  event,  the  3GSM  World Congress in Barcelona on 12 February 2007.

 

"We're  honored  to  be part of the Sundance Institute's exciting vision of how  artistic  short  films  can gain a greater audience through the mobile phone," said Bobby Srinivasan, CEO of Roamware.  "We believe that, with our new  "media call" service, distribution of creative films, such as the ones commissioned  by  Sundance  Institute,  will become an everyday part of our

calling experience.  When you then add the ability to share all the related content  about  the  film  such  as  reviews,  user commentaries, music and messaging  during  a  phone  call,  you've  created  a  unique and powerful experience for that movie audience."

 

Roamware provides value-added voice and mobile multimedia roaming solutions to  more  than 250+ mobile networks, including Orange, Vodafone, Telefonica and many others. The company's solutions enable operators to serve over 650 million  mobile  consumers  world-wide in over 100 countries.   The company has  recently  launched  a  new suite of consumer value-added services that combine media content with communication for richer personal interactions.

 

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