Reliance Money launches Reliance Money Mall.com

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Reliance Money, part of the Reliance Anil Dhirubhai Ambani Group, today announced the launch of its e-commerce web portal www.RelianceMoneyMall.com , offering India's largest online range of financial products to its customers. 

 

The announcement was made by Mr. Sudip Bandyopadhyay, Director and CEO, Reliance Money here today. 

 

The portal is a strategic initiative by Reliance Money to strengthen its distribution network currently spread across over 10,000 physical outlets and more than 20,000 touchpoints by leveraging the online medium. 

 

"To address the requirements of Reliance Money's rapidly expanding consumer base in India, we realized the need to develop a comprehensive online shopping solution that would deliver financial and related products for all asset classes - ranging from insurance, mutual funds to bullion,'' said Mr. Bandyopadhyay.

 

He further added, "India has around 60 million Internet users today.  We strongly believe that our e-commerce foray will play a pivotal role in strengthening our customer outreach by opening new avenues for existing customers in the online environment, and also by driving reach of our products to new customers.''

 

Reliance Money Mall.com offers a unique browsing experience of Power tool developed using Silverlight 2.0 technology.  It has been powered by Microsoft's latest technologies including Commerce Server 2007, Windows Server 2008 and SQL Server 2005.

 

Besides financial products, customers will be also be allowed to purchase, at attractive prices a wide variety of non-financial products such as Apparel, Accessories, Books/ Magazines, Music CDs and DVDs, Home Appliances, Gifts, Flowers etc on the Shopping Portal. 

 

The portal will also be a host of subscription-based products such as technical charts, SMS Packs, Newsletters and research reports. 

 

Sourced From: Concept Public Relations India Pvt. Ltd