Chennai, June 1

“Befriending our women customers,” is how Mr Sajid Shamim, Director-Marketing and Products, Reebok India Company, describes Reebok’s renewed focus on women-wear and that sums up the company’s current marketing strategy.

Reebok, part of Adidas AG of Germany, has close to 700 retail showrooms across the country. It now intends to focus on ‘women only’ outlets, where the products on sale convey a thematic appeal.

Keeping in with this strategy, Reebok on Sunday opened an exclusive showroom selling womenswear of Reebok brand in Chennai — the first such retail outlet in South India.

The shop sells sportswear, casual wear and footwear products, catering mainly to young women.

“We would be aggressively focussing on women’s category and create new product lines,” Mr Shamim told Business Line, at the inauguration function.

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