Reebok sets store by women

RELATED NEWS Staying No 1: The Reebok way! Reebok expanding footprint Why SEWA doesn't want to be a 'good' NGO? Dr Reddy’s turns ‘women-friendly’ Nifty BSE | NSE 28/05/12 Are Mutual Funds betting on Nifty?

 

He noted that the event marked "our foray into the burgeoning lifestyle space".

Nestled in a building in that also houses a women's gym, a beauty parlour and a hangout eatery, the Reebok showroom on Khader Nawaz Khan Road expects to recover its Rs 40 lakh investment in two years.

The franchise is owned by a group of four women.

The women-centric strategy has been evident for some time in Reebok's communication - such as in the 'I am More' campaign, which has various women celebrities as its brand ambassador.

Taken from Business Line

thehindubusinessline.in