Kolkata, May 13

Reebok India has firmed up plans to expand its footprint. By the end of 2008, Reebok will be present in 225 cities and towns, up from the current 180. The number of exclusive Reebok stores in the country will go up from 675 at present to 800 by end-December, according to Mr Subhinder Singh Prem, Managing Director of Reebok India.

Speaking to Business Line, Mr Prem said India had emerged as the largest market for Reebok in the Asia-Pacific region. The average annual growth in the last few years has been 30 per cent year-on-year and Reebok has a 51 per cent share of the Rs 2,000-crore Indian market for sports goods and apparel in the premium segment.

“Our strategy in India is retail-driven and we are opening, on an average, one store every second day. Having covered the big cities, the idea now is to have a presence in tier-II,-III towns and cities across the country,” he said.

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