Rediffusion | DYR wins the Creative Duties of Titan Xylys from Bates Enterprise. The pitch took place sometime in December where agencies such as O&M, Bates, Contract, McCann etc. participated. A heavily contested pitch that it was, the business was finally awarded to Rediffusion DYR.

Speaking on the Account win, Ms. Suparna Mitra, Head – Marketing of Titan said, “We were looking for a Communications partner who can guide us through complex and evolving creative and consumer situations around the country and offer us a true through-the-line solution. In Rediffusion DYR, we found our partner. We are looking forward to working with them to achieving our goals and a long and fruitful partnership with Rediffusion. We hope to take huge steps together in building the brand Xylys. They presented a really fresh perspective on the category and that was what got us excited about working with them."

Ms. Minakshi Achan, Executive Vice President & Executive Creative Director adds "It's a prestigious win for us at Rediffusion  and we are really excited about adding Brand Xylys to our portfolio. We see great potential in the brand and look forward to a long and rewarding relationship with Titan". 

Sourced From: Hanmer & Partners Communications Pvt. Ltd