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Sep 11, 2007, 07.06 PM IST
Reliance Communications ties up with Sulekha.com to offer Local Search on Reliance Mobile World
Reliance Communications today announced its strategic tie-up with Sulekha.com , the leading online social networking and local commerce website for Indians worldwide. This association will help Reliance Mobile customers to carry out a city-specific search, powered by Sulekha.com. Reliance Mobile World (R World) is offering the new Sulekha Local Search option on its mobile phones.
The tie-up will also provide Reliance Mobile phones subscribers with the option of downloading the city-specific details onto their mobile handsets and further share information with other users. Aimed at increasing the functionality of the mobile phones, the search option will appeal to the customers’ varied needs and interests. With Sulekha.com access to over a million listings across seven cities, customers’ access to local information will be highly enhanced.
The service available on all Reliance Mobile World enabled handsets and costs @ Rs 3 per search. Reliance Mobile users have to click on CitySearch in Reliance Mobile World to glean information pertaining to a specific city- Reliance Mobile World>Hot n New>> Search. This is essentially the mobile extension of the Yellow pages section of the popular website Sulekha.com
The Sulekha.com application is aimed at the customers who wish to search for business listings in eight cities with complete address and telephone number using their Reliance mobile handsets. Customers have just has to enter a few details and would get the information on mobile phones.
Currently, the search results are limited to 8 cities viz (Mumbai, Delhi, Kolkata, Chennai, Pune, Ahmedabad, Bangalore and Hyderabad) and more locations will be added. This application further enriches the existing portfolio of search products viz ‘Content search’ which allows a user to search for Reliance Mobile World content.
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Tags: Reliance Communications, Sulekha.com, Reliance Mobile World, CitySearch, Mahesh Prasad, Satya Prabhakar, M Khoj, subscribers, social networking, mobile phones
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