Jun 12, 2012, 09.59 AM IST
Raymond Ltd, world's largest producer of suiting fabrics today said its ad spend on social media is likely to grow by 400%.
The company had spent about Rs 35 crore on advertising and marketing last fiscal of which Rs 5 crore was on social media which was witnessing 400% growth in the first quarter of this fiscal, according to a press note issued.
The company conducted a search for a new 'Complete Man' ads through a first-of-its-kind model hunt through Facebook in Q1 FY13 and for which it attracted hundreds of responses from young male models from across India, it said.
A report 'Explosion of Social Media: Transforming the Corporate Business Scenario,' released by ASSOCHAM in late 2011 observed that majority of start-ups, leading national and international companies operating in India are embracing social media to enhance their business and on an average spending anywhere between Rs 2 lakh to Rs 50 lakh a year on social marketing campaigns.
Raymond stock price
On December 06, 2013, Raymond closed at Rs 276.05, down Rs 0.35, or 0.13 percent. The 52-week high of the share was Rs 488.90 and the 52-week low was Rs 176.40.
The company's trailing 12-month (TTM) EPS was at Rs 1.13 per share as per the quarter ended September 2013. The stock's price-to-earnings (P/E) ratio was 244.29. The latest book value of the company is Rs 167.96 per share. At current value, the price-to-book value of the company is 1.64.
Tags: Raymond Ltd
Action in Raymond
Video of the day
Dec 6 2013, 15:02
- in MARKET OUTLOOK
Dec 4 2013, 11:08
- in FII View
Copyright © e-Eighteen.com Ltd. All rights reserved. Reproduction of news articles, photos, videos or any other content in whole or in part in any form or medium without express written permission of moneycontrol.com is prohibited.