Raymond eyes 4-5% mkt share of economy clothing by 2012-13

Known for premium fabric segment, Raymond last year rolled out ‘Makers’ its low price range of shirting and trousers fabric last year, oriented towards youth.

"We are targeting market share of 4 to 5% (of organised economic clothing segment)," Raymond Limited, Vice President, Emerging Businesses, Ram Bhatnagar said here today.

He said the market size of economy clothing is pegged at Rs 4,000 crore. The pre-matched ready-to-stitch Combo Packs will be available at prices starting Rs 499 while the poly viscose range is priced between Rs 250 and Rs 390 and shirting range starts from Rs 129.

"Because of growing urbanization, youth has become brand conscious and they now prefer branded garments over unbranded ones. That is why we decided to launch ‘Makers’,” he said.

Already rolled out economy clothing brand in eastern markets, it plans to have pan India presence by 2013-14 with maximum penetration in smaller cities. "We expect that our product will be available at 50,000 muti-branded outlets by 2013-14," he said.

"North India has been a stronghold for Raymond and we believe that will be the same for Makers as well," he said while launching this brand Punjab, Haryana and Himachal Pradesh here today.

He said products will be available at leading outlets in over 400 locations in the northern regions, he informed.