Ragdoll & BBC Worldwide to set up jv Ragdoll Worldwide Ltd

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In the run-up to Teletubbies 10^th celebrations, Ragdoll, the creators of that now iconic show, and BBC Worldwide have come together to form an exciting joint venture. This new company, Ragdoll Worldwide Ltd, will secure the creativity of Ragdoll as it moves into the next stage of its commercial life alongside its long term and most successful commercial partner, BBC Worldwide.

 

As well as exploiting the current catalogue of Ragdoll programming, the joint venture will launch two new exciting properties, In the Night Garden and Tronji, which Ragdoll are now in the final stages of completing.  Both In the Night Garden, a pre-school property, which will be launched at MIPCOM in Cannes next month, and the CG/live-action programme Tronji are scheduled to air in the UK on BBC in 2007. 

 

BBC Worldwide will manage the international broadcast sales and the UK and international licensing of all Ragdoll properties including: Blips, Boohbah, Brum, Tots TV, Rosie and Jim and the Open a Door series on behalf of the new joint venture.  Ragdoll retains all UK broadcast rights and Ragdoll USA Inc, part of the new joint venture, will manage the Ragdoll portfolio in North America.

 

"Ragdoll is pleased to further strengthen its unique relationship with BBC Worldwide," said Mark Hollingsworth, Commercial Director of Ragdoll.  "Creating a vehicle that is equally owned by, and managed with BBC Worldwide allows both organisations to collaborate and capitalise on our respective strengths around the world.  I am certain that the creation of Ragdoll Worldwide will result in additional exposure and awareness of the Ragdoll brand globally," he added.

 

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