Come; celebrate Music this ‘World Music Day’ the Radio City way! Ardent music lovers on this day will get the opportunity to meet the Nightingale of India, Lata Mangeshkar only through Radio City 91.1FM. As exclusive radio partners for this much-awaited Ghazal album, ‘Saadgi’, Radio City will feature the songs for 10 days starting June 15, 2007. With lyrics penned by Javed Akhtar this is Lata Mangeshkar’s private Ghazal based album after 17 years.

To win this golden opportunity listeners will have to tune in and participate in this 5-day contest, Radio City 91.1FM presents ‘Saadgi Se Vapsi’; answer a simple question based on her new album via sms and get invited to the party announcing the launch of Saadgi on June 21, 2007. One daily winner will be announced on the Radio City Breakfast Show.

In addition, as part of the contest hosted on Radio City’s shows, ‘City Spice’ and ‘Hum Tum’, one winner will also stand the chance to win a diamond pendant by Swaranjali, Lata Mangeshkar’s signature collection of diamond jewellery, from Adora Diamond Jewellery. While listeners across Delhi, Lucknow, Jaipur, Bangalore and Hyderabad do not have to be disappointed, as they will get a chance to win 1 CD daily starting June 25^th to 29^th, of Saadgi, personally autographed by Lata Mangeshkar.

Speaking on this association, Mr. Rana Barua, National Marketing Head, Radio City 91.1 FM said, “It indeed is a privilege to be associated with Lata Didi’s much awaited music album. We at Radio City share a very special bond with her and this association only reiterates that. Saadgi is a special treat for all music lovers. Radio City listeners can always trust us to bring them exclusive and unmatched radio listening experience. Indian music cannot get any better then this!”.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.

Sourced From: Hanmer & Partners Communications Pvt. Ltd