Radio City 91.1FM, India's Leading Radio Network today is adding a mobile dimension to strengthen its pioneering positioning by launching its WAP portal in association with Hungama, South Asia's leading Mobile Entertainment and Marketing Company. With this Radio City 91.1 FM has become the only radio station to use technology to create a platform for interactivity with its listeners.

This interactive and energizing Radio City WAP portal is an extension of the prominent Radio City properties. Radio City Babbar Sher will now be available for downloads, along with other premium content, like Kya Baat Kar Raha Hai, Hasgulle, Santa Banta, Hakka Bakka, Pareshan Hoon Main, Funda Garam, VP Murari, Tadka Trailor and Dialogue Baazi.

In an endeavor to offer a differentiating experience it will have exciting innovative audio greetings that can be sent for any occasion. Catering to their listener base the new Radio City WAP Portal also offers Bollywood downloads, Radio City Guide and contests. Bringing the music lovers on a common platform Radio City has developed a community building initiative, which includes integration of the Radio City RJs on the WAP site to connect with their loyal listener base. Depending on the city the listeners will get access to customised local content like city specific RJ ring tones and wallpapers.

Speaking on the occasion Ms. Apurva Purohit CEO, Radio City 91.1FM said, "Radio City has always been abreast with the latest in technology. Cellular phones have rapidly become an emerging platform for listeners to access Radio. As pioneers in the private FM arena, we believe that the core brand experience at this access point can be enhanced. To this effect, the Radio City WAP portal will provide our listeners a direct and engaging Radio City experience allowing them seamless interactivity with the brand."

Further speaking on the association with Hungama she says, "The Radio City WAP portal is a result of immense support and effort by our partner Hungama. We are glad to be partnering with them, as they are the experts in this industry. With the launch of our WAP portal we along with Hungama will further enhance the listeners delight using technology combined with innovative and interactive radio programming opportunities that allows Radio City listeners to benefit in multiple ways. Through this initiative we are living to our promise of 'Whatte Fun' to another dimension."

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