Radio City launches WAP portal

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Agreeing with Apurva, Mr. Hemant Jain, V.P. New Media Initiatives, Radio City 91.1FM said, "At Radio City we have constantly made an effort to be innovative and inventive so that we are accessible to our listeners while they are on the move. With Radio City WAP Portal, we are the first radio station in the country to create a new media platform to provide innovative communications solutions to advertisers."

 

Commenting on the same Mr. Neeraj Roy. Managing Director & CEO, Hungama said, "We are excited about driving Radio City's extension in the digital space. Consumers today are accessing entertainment across media and it is fitting that the extension of radio in the mobile space is an innovation by Hungama in partnership with Radio City."

 

From state of the art equipment in studios to skilled technical expertise, Radio City is constantly looking at upgrading the facilities. This has resulted in Radio City having an MPLS network across all their stations. This helps in multitasking while allowing quicker access to various applications used for broadcast.

 

This combined with Radio City's range of innovative and prominent features uniquely position Radio City to embark on putting together other platforms for audience interactivity; therefore brand building, which over the longer term has the potential to generate sustainable additional revenue models.

 

Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences. 

 

Sourced From: Hanmer & Partners Communications Pvt. Ltd