Taking its promise of 'Whatte Fun' to another dimension, Radio City 91.1 FM, India's Leading Radio Network today, unveiled the music video for its station song 'Bolo Whatte Fun'. Making its new fun mantra accessible to listeners nationwide, RadioCity also launched the 'Bolo Whatte Fun' music CD in association with YBR Records at Squeeze. It is for the first time in the history of Indian radio that a radio brand has amplified its outlook across multiple mediums of radio, music and television.
With its fresh vibrant outlook, RadioCity has a new station song 'Bolo Whatte Fun' which captures the light-hearted essence of life. The lively music is composed by the versatile musical duo - Vishal Shekhar and the lyrics are by the Creative Team at Meridien. Sung by Shaan, this upbeat song is 'the' daily dose of light-heartedness for people over-involved with their daily grind. By capturing life's lighter moments, it simply brings the fun 'alive'!
The 3-minute brand video for 'Bolo Whatte Fun', which has been directed by Rohan Sippy, was shot at an exotic location in Bangkok. This energetic video is an entertaining stress buster that can be enjoyed by the entire family and is bound to bring a smile to your face. Spelling 'Whatte Fun', the video features Vinay Pathak as the lead character who gets marooned on an island along with a host of fun characters.
Strengthening the long-term relationship, RadioCity in association with YBR Records released 'Bolo Whatte Fun' a twin CD pack and cassette comprising of 30 evergreen masti tracks from the T-Series collection. This association is a stepping stone and is the first among a host of future initiatives on the anvil. The music CD and cassettes will be available for sale in all music outlets from May 27, 2007. Present at the launch of the music video and the CD were Piyush Pandey - Chairman, Ogilvy Group of Companies - South Asia; Vishal-Shekhar, Vinay Pathak and Rohan Sippy.
Speaking at the launch, Mr. Rana Barua, National Head - Marketing, RadioCity 91.1FM said, "With 'Whatte Fun', we have taken the lead, to offer a differentiated listening experience to our audiences. Complementing our outlook of 'Whatte Fun' in the visual medium, the 'Bolo Whatte Fun' music video and CD amplifies the very essence of it. In a rapidly evolving environment, this makes us the first FM radio brand to leverage the power of multiple mediums to the next level of interactivity with our listeners. As the pioneers to private FM in India, RadioCity is once again proud to spearhead this change."
