The 'Whatte Fun' excitement has found its way to the World Wide Web! Adding an extra element of fun and enjoyment to the lives of its listeners, Radio City 91.1FM, India's Leading Radio Network has launched www.whattefun.com, a microsite designed specially for the station's Whatte Fun outlook.

This online extension of 'Whatte Fun' offers listeners of Radio City yet another platform for expressing themselves. Now listeners can watch the full-length 'Whatte Fun' video as often as they like and also sing-along with the lyrics to guide them. The Whatte Fun microsite also features a variety of engaging material that has been built around the video such as a madcap Music Quiz, a one-of-a-kind Video Jigsaw as well as desktop downloads, whacky character profiles from the video and forums around Whatte Fun.

In keeping with the 'Fun ki nayi bhasha' campaign, the Whatte Fun microsite also features a series of fun and exciting applications that have been designed to give listeners an online gateway to participate in Radio City's new endeavour to twist language by the tail. Listeners can log in for an innovative guessing game featuring ‘Muhavras’, arm themselves with enough ammunition to win their next ‘Slang Bang’ or share their unique sense of humour by submitting some hilarious captions.

Speaking on the initiative, Mr. Rana Barua, National Head - Marketing, Radio City 91.1 FM said "Radio City's 'Whatte Fun' celebrates life and all those little moments which bring joy to the lives of our listeners! Our new microsite allows listeners to experience this fresh vibrance as well as contribute to the station's 'Fun ki nayi bhasha'. It is yet another initiative to reach out and be part of our listener's lives and we have many such exciting plans in the offing."

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.

Sourced From: Hanmer & Partners Communications Pvt. Ltd