Radio City 91.1 FM set to break through clutter

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Gearing up for 2007 - 'the' year for radio in India with a scorching pace of growth, Radio City 91.1 FM India's Leading Radio Network is abuzz with a series of initiatives to reinvent the radio listening experience in India and reinstate its leadership position among audiences nationwide.

 

As a step in this direction, the year began with Radio City's fresh contracts with partnering communication specialists - Meridien, an Ogilvy group agency, Ogilvy 1 and Hanmer & Partners. Meridien, which has been appointed as the creative agency will manage all aspects of brand communications. While Ogilvy 1 has been appointed for a 360 degree approach to below-the-line initiatives and a clear focus on trade and the advertiser, Hanmer & Partners, the multidisciplinary communications consultancy has been engaged as the public relations consultant. Lodestar Universal will continue to handle the media duties for Radio City.

 

Speaking on the developments, Mr. Rana Barua, National Head - Marketing, Radio City 91.1 FM said, "Radio City is moving from a 7 to a 20 city market while extending a uniform experience across markets. To ensure consistently precise communication and amplified visibility of this evolution to our listeners and stakeholders across multiple mediums, we have new synergies in place . Our new partners being the best in the industry come on board with relevant experience, expertise and pan India presence to support our plans. Now, we are aptly poised to take off and this is not only in terms of scale."

 

Added Mr. Barua, "Non-differentiation in Indian radio is a phenomenon all private FM stations are facing today. We are focusing on addressing the same and will announce our plans soon. As pioneers to private FM in India, we are committed to usher in a fresh Radio City experience while still preserving those aspects of the station which have gained us popularity and undisputed loyalty all these years. Radio City 91.1 FM will continue to entertain listeners with music expertise, which is our core competency, while introducing many new firsts for the industry in the coming months, as we have been doing all these years."

 

Commenting on Meridian's selection as the agency for Radio City, Piyush Pandey - Chairman, Ogilvy Group of Companies - South Asia said "Meridian is one of the Group's young companies with daring creative abilities.   That Radio City, a young and dynamic brand has chosen Meridian is an extremely positive decision.  I am sure as an industry, you will see some excellent communication work from this partnership."

 

Mr. Sunil Gautam, Managing Director, Hanmer & Partners said, "We understand the faith and sense of responsibility that comes with the job at hand - servicing Radio City. While it's an honour to have Radio City as a part of one's Client' portfolio, one also understands that the brand needs no new introduction. What is required is a structured and responsible pattern of communication that goes out to each customer who matter and contribute to the growth of the organisation and we are here to partner Radio City in all its endeavors to reach out to all their target audiences".

 

Added Mr. Shashi Sinha, CEO, Lodestar Universal,"It has always been exciting to work with Radio City. On this account, Lodestar Universal Labcentre moves beyond the conventional media role to delivering strategic business solutions. We look forward to such fulfilling associations."  

 

As pioneers in the Indian FM scenario, Radio City 91.1 FM constantly endeavors to deliver a unique listening experience across markets. With the revival and spread of radio in India, Radio City 91.1FM is all geared to increase its listener base and spread the Radio City experience to even more people. In the next few months the radio station is set to launch in the cities of Coimbatore, Vizag, Pune, Ahmedabad, Surat, Nagpur and other centers in Western India.

 

Sourced From: Hanmer & Partners Communications Pvt. Ltd