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Radico Khaitan thirsty to enter beer market
India’s second largest liquor maker Radico Khaitan now wants to enter the beer market but would do so only if it gets to tie-up with a foreign beer major.
India's second largest liquor maker Radico Khaitan now wants to enter the beer market but would do so only if it gets to tie-up with a foreign beer major.
Radico Khaitan's Chairman and Managing Director, Dr Lalith Khaitan, told Business Line that the company was "open" to float a joint venture with a foreign beer manufacturer and would not foray on its own to enter the domestic beer market. "It is a growth opportunity. We are certainly open to get into the beer market. But we do not want to enter the market on our own," Dr Khaitan said.
The company wants to tie up with an international brand for its beer foray because it believes that it will help it to break into the domestic market faster. Dr Khaitan said its large distribution and marketing network will help the company to push the sales of its beer brand.
