Raaja Kanwar: Taking the unusual path to expand Apollo

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Raaja Kanwar: Taking the unusual path to expand Apollo

Raaja Kanwar always had the option to join his family’s USD 1 billion tyre manufacturing business, but he chose to turn to the path of diversification instead. CNBC-TV18's Shereen Bhan caught up with him to talk to him about digital cinema, his latest diversification in to the logistics space and succession plans at Apollo.

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Raaja Kanwar always had the option to join his family's USD 1 billion tyre manufacturing business, but he chose to turn to the path of diversification instead. Through Apollo International, set up in 1994, Raaja launched many other successful international ventures including international trading, online gaming and digital cinema. His love for cinema brought him in the spotlight with UFO Moviez.

Launched in 2005, UFO Moviez has transformed from distribution and exhibition in India. Using the state-of-the-art-technology and unique pay per show business model, UFO movies has grown in to a larger cinema network in India with almost 2,000 installations receiving movies delivered by a Satellite and coming soon to theaters, IPL matches live on 70 mm. CNBC-TV18's Shereen Bhan caught up with Raaja Kanwar, VC & MD, Apollo International, Director, UFO Moviez, to talk to him about digital cinema, his latest diversification in to the logistics space and succession plans at Apollo.

Here is a verbatim transcript of the exclusive interview with Raaja Kanwar on CNBC-TV18. Also watch the accompanying video.

Q: Yours is an unusual story in that sense because it's not very often that you see the younger sibling getting into the flagship company, but yours was as considered deliberate decision not to go the Apollo Tyres way?

A: I was studying in the US and I was in conversation with my father a lot about coming back to India and that time India was announcing its liberalization. I said I must come back to India to check it out and see what I should do when I come back here. I feel that the little entrepreneur blood that I have of my father's made me say that I just want to go back and be able to build something like he did from scratch. So I spoke to him and I told him that I love what you are doing, but I would really like to do something on my own.