Leading Sport Lifestyle Company PUMA today announced the launch of its mega store in Mumbai, Puma’s seventh exclusive outlet in India. In its pursuit of becoming the most desirable sports lifestyle brand in India and remineralize a market which is overdue for a makeover, Puma has taken a step that not only consolidates its presence in the west but also sets itself up for a nationwide conquest.

Puma will now entice it’s customers with a wide range of apparel and accessories in a completely novel and unique environment through its exclusive branded store. Sporting its official colors of Red and White and spread over an area of ninety square meters, this store houses the entire international collection of Puma apparels, shoes and accessories. Apart from the sports performance products, the store caters to a new product range. The new product range will be available through “Motorsport”, “Moto”, “Golf”, “Yoga/Lounge” and “Beach Wear” collections. Besides this, Puma will also offer new products and colorways to consumers over four seasons in the calendar year. Being the official licensees for Ferrari, this PUMA store will also host a range of these branded shoes, apparels, accessories, which would redefine uniqueness, imagination and creativity.

Unveiling the details of this exciting brand and talking about the launch, Mr. Rajiv Mehta, Managing Director, Puma Sports India Pvt.Limited said “Mumbai’s reminiscence of being a melting pot provides an environment which is conducive for those who wish to showcase their potency, especially apparels as the city is known for its taste in international brands. Puma’s dual characteristics of being a strong product coupled with a unique and fun experience will make a style statement in the sports lifestyle market in the country thereby creating a league of its own."

“We believe that the sports apparel segment has a huge potential in the Indian market. The opportunities presented by a rapidly growing demand for brands, the growth of a young, affluent middle class, and promise of future economic reforms make India one of the most exciting and rewarding places for a dynamic sports lifestyle brand.  Today customers look for a world-class, quality product. Puma is all this and more! Puma is a strong product coupled with a unique and fun experience, which will redefine the sports lifestyle market in the country”, he added.

The expansion plans of Puma Sports India are ambitious, with the aim of establishing Puma in India at parity with its global brand position. Long-term mission of the company in India is identical with the global Puma mission, namely to become the most desirable sports lifestyle company in India.

Sourced From: Perfect Relations Limited