Procter & Gamble: Educating rural India

CNBC-TV18s Shereen Bhan caught up with P&Gs India CEO, Shantanu Khosla to find out how does educating rural India tie in with P&Gs social responsibility.
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Jul 31, 2010, 11.28 AM | Source: CNBC-TV18

Procter & Gamble: Educating rural India

CNBC-TV18s Shereen Bhan caught up with P&Gs India CEO, Shantanu Khosla to find out how does educating rural India tie in with P&Gs social responsibility.

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Procter & Gamble: Educating rural India

CNBC-TV18s Shereen Bhan caught up with P&Gs India CEO, Shantanu Khosla to find out how does educating rural India tie in with P&Gs social responsibility.

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Procter & Gamble: Educating rural India
It is a global consumer goods giant with an over 170 year old history. In India, it has been registering double digit growth and consistently been gaining market share. It is a company that truly believes in purpose driven growth. It is Procter & Gamble (P&G).

Four billion times a day, P&G brands touch the lives of people around the world, but the story goes just beyond business for this Multinational Company. P&G in the last six years have touched over half a million children in 602 communities through its flagship programme, Shiksha and Parivartan has transformed lives of 300,000 women in rural India.

Live, learn and thrive that is P&Gs global strategy to be socially relevant and responsible. Its products are designed to matter and its brands hope to transfer and touch the lives of millions of Indians.

What goes around comes around. In Satlapur village, 22 kilometers from Bhopal every child knows P&G, not only they know what it does, but every one of them knows that school they are studying in has been built by it. Twelve years ago this used to be a one room school with 40 students and two government teachers. Today, there are over 850 students studying in the primary and secondary school with 19 teachers and some volunteers from P&Gs Mandideep Factory holding fort.

Girish Anantharaman, Associate Director and Plant Manager, P&G, India says, The school was upto V standard and the girls after the V standard used to drop out because the other school was six kilometers away and the parents never allowed the kids to go. Given that, we thought we should do something so that the girls could get a good education that is when we started in infrastructure building, giving tuition material, we even sponsored teachers when government didnt have enough number of teachers.

Every time when a consumer buys large pack of any P&G product between April to June, a part of it goes towards the education of children like Vrusha. P&Gs Shiksha Campaign in the last six years have contributed over Rs 12 crore to lead Vrusha to the path of education. Vrusha switched to the school in the sixth grade and says its nothing like the one she was enrolled in earlier.

Vrusha, Student says, We are able to study better in this school. There are a lot of extra curricular activities and programmes that take place here and so I like it here.

In the last year alone, two schools have been built, 62 government schools have been reactivated and a 118 villages have 100% enrolment and 36 are completely free of child labour.

Harat Singh, Teacher, Government School Satlapur says, To make the children come to school we give them toffees and organize games to keep them occupied.

CNBC-TV18s Shereen Bhan caught up with P&Gs India CEO, Shantanu Khosla to find out how does educating rural India tie in with P&Gs social responsibility.

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