GlobalLogic, the leader in global product development services for technology companies, has partnered with PrecisionAds to change the traditional business model for print advertising. As part of the partnership, GlobalLogic will work with PrecisionAds to develop a web-enabled solution for the print advertising industry.

PrecisionAds transforms newspapers from mass media to targeted media, opens new revenue streams for troubled newspapers and creates an affordable, targetable, and measurable advertising medium for small businesses that are typically priced out of the advertising market.

"We will provide an intuitive, web-based solution that will enable small and medium businesses (SMB) to launch marketing programs that effectively target audiences that are geographically and demographically appropriate," said John Dowd, chief executive officer of PrecisionAds. "We chose GlobalLogic because it specializes in software product development and has a proven record of successfully working with the consumer and media industries. 

"We are convinced that this jointly-developed offering will provide the print industry a radical improvement over the traditional model. While the vision for this innovation was ours, we had no expertise in building an engineering team.  Our partnership with GlobalLogic has been a fantastic answer to that problem, affording us speed-to-market and expertise that would have been impossible to generate otherwise."

Sachin Saxena, vice president of new venture services for GlobalLogic, explained: "There is an increasing demand for innovative software solutions that measurably improve how advertisers reach their audience. GlobalLogic's focus on meeting the distinct requirements of early-stage product development will help PrecisionAds significantly reduce the risk and the time to market associated with bringing a disruptive solution to the marketplace."

The GlobalLogic Version 1.0(SM) offering enables both domain experts and established companies to launch technology-enabled businesses that will be "fabless" from the start (http://www.globallogic.com/focusareas/ver_overview.shtml).

GlobalLogic takes ownership of the product engineering, development processes, platform and product architecture, allowing companies to focus on the other aspects of a successful product launch such as strategy, marketing, customer acquisition, go-to-market challenges and the demands of ever-changing markets.

Dowd commented on the GlobalLogic Version 1.0 Ecosystem: "In addition to world-class product engineers, processes and platform, GlobalLogic has also brought the kind of support infrastructure you typically associate with an incubator – introductions to advisors, partners and capital, as well as support with business strategy.  They have a great team and add immense value – a true, broad partnership that has far exceeded our initial expectations.  The entrepreneur's role is a challenging one, as is well-known, but GlobalLogic's 'fabless' approach to software engineering and it's ever-growing ecosystem effectively removes a tremendous amount of risk and complexity.  It makes you wonder why you'd ever do a start-up any other way."

GlobalLogic focuses on software product R&D for technology companies, not IT services (http://www.globallogic.com/aboutus/overview.shtml). It employs thousands of software engineers in the US, India, China and Eastern Europe to help its clients deliver quality software products to market faster than they could on their own.

The company's service offerings are designed to deliver value to clients within each stage of a technology company's growth: version 1.0, start-up, emerging and established.  Because each stage involves both similarities and differences in product development and support requirements, GlobalLogic's services are designed to increase product quality while dramatically reducing timelines and operating costs within the stage.  

Sourced From: Adfactors Public Relations Pvt Ltd