Pond’s launches White Beauty Detox range

RELATED NEWS Hold Bilcare with stoploss of Rs 984 Godrej Sara Lee acquires Sara Lee business in India India's healthcare industry to see mammoth growth: McKinsey Fortis Healthcare records 77% growth in total income Cadila Healthcare to raise $100 mn to fund buyout Nifty BSE | NSE 25/05/12 Are Mutual Funds betting on Nifty?

Pond's , India's leading personal care brand is now introducing in India its very successful mix, White Beauty, from its international stable of skin lightening products. This product range is leading in Asian market and especially in South East Asia.

Part of the Unilever portfolio since 1986, Pond's  announced the launch of 'Pond's White Beauty Detox' range that gives a visibly illuminated and nourished pink glow. Dia Mirza, beautiful actress and Miss Asia Pacific 2000, launched the Pond's White Beauty range at the Hotel Shangri-La in the capital.

The Highlight of the glittering launch was the moment at which Cupid figures were fascinated by Dia Mirza's glowing beauty, making Mirza blush deep pink! The mesmerized cupids offered her flowers and chocolates, the fragrance and sweetness of which added to Mirza's radiance. The serenading mood was set by a spectacular supper theatre performance of William Shakespeare's magical 'A Midsummer Night's Dream'. The Bard's play aptly illuminated the enchantment of attraction.

Talking of luminous, Pond's White Beauty is not just about skin whitening for the consumer, but about a radiant healthy skin that gives a nourished pink glow. Pond's White Beauty has detoxifying vitamins B3, B6, E, and C, which neutralizes the effect of darkness-causing impurities found in the environment and reduces accumulated melanin, thus giving a smooth, pure and bright skin.

Pond's White Beauty represents the international expertise of Pond's in providing superlative skincare regimes. Increasingly, Indian women are looking for the complete skincare regime of cleansing, toning and moisturizing and this product range provides all beauty regime requirements.

The range consists of White Beauty Detox Cleanser which cleans thoroughly, White Beauty Detox Toner, which tightens the open pores and smoothens out the rough appearance of the skin; White Beauty Skin Lightening Cream with Detox vitamins that nourish skin from within, and White Beauty Detox Lotion, which replenishes skin's natural moisture level and gives visibly glowing and smooth pinkish skin.

Ashok Venkatramani, VP Skincare, HUL said, "As a brand that understands women, around the world, Pond's recognizes that true beauty is derived from love and warmth as well as the credibility of an international skincare heavyweight. Pond's is offering a variety of ranges for women - Age Miracle, Double White, Botanicals and now White Beauty. Pond's White Beauty is truly the next generation's skincare choice, which promises to bring that lasting blush with its White Detox range. The freshness of Pond's White Beauty is sure to catch on...." 

 Sourced From :Indian Public Affairs Network