Poll Vault: Media stocks surge on rising ad spend hopesPublished on Tue, Mar 17, 2009 at 10:38 | Source : CNBC-TV18 Updated at Tue, Mar 17, 2009 at 20:49 Media industry is seeing an overall downtrend in advertisement spending due to macro economic conditions. It is a challenging time for TV Today due to its primary presence in cluttered hindi news market. News channels may be more affected by advertising slowdown. However, election and budget season in Q2 FY10 and Q4 FY10 could offer some respite. Regional channels are expected to outperform broadcasting space.
Page 3: Experts take on media sector _PAGEBREAK_Experts take on sector
Bose said, "Apart from that even TV18, Sun TV, NDTV, all these stocks are showing that there was some kind of base formation and are showing potential to move up further. Possibly if the market sustains they will move up even further."
He thinks there is going to be a consolidation. As lot of channels are closing down, he thinks NDTV also closed down its Metro Nation. "It is losing a lot of money and other properties and is having its own shares of problems like Peter Mukherjee leaving etc. One could see some M&A games in the sector."
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