Zapak has launched its ATM Cash Contest, where a Zapak user earns hard cash by playing games. All the gamer has to do is play as many games as he can, from the moment the clock strikes twelve until 11:59 PM on the very same day. He has to check his ATM Statement on Zapak.com on a daily basis to see what he has won. This contest, where gamers can earn upto Rs. 2 lacs everyday, will go on for a fortnight on Zapak.com, starting 8th January. There are confirmed cash prizes and gift vouchers to be won on playing 25, 35, 45, 65 and 75 games.
The ATM Cash contest can be entered at http://www.zapak.com/atmcontest.zpk and is being communicated to the gamers through TV and Radio as mediums, where Zapak is planning to spend 0.5 Mn $ within a period of 15 days. The TVC shows a young protagonist depositing bundles of cash at a counter in a bank. The idea being highlighted is the potential of winning cash everyday.
According to Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Limited, "The ATM Cash Contest is our way to thank and gratify our community of loyal gamers by rewarding them for what they know best - playing games. Post garnering more than 4 Million registered users on Zapak.com, we decided to launch this unique contest for our gamers. We aim to gratify at least a Million gamers through this innovative concept and make them keep coming back for more."
