Philips launches Handsfree Intelligent Food Processor

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Philips Electronics India, a subsidiary of Royal Philips Electronics , today announced the launch of India's first ever Handsfree Intelligent Food Processor, a breakthrough innovation in a category which has seen few innovations for the Indian market. The launch is in line with Philips' objective to transform into a lifestyle and healthcare company using innovation as a key driver. The Intelligent Food Processor has been developed in India based on an extensive research on consumer insights carried out with several housewives all over the country. . With this innovative range the company plans to capture and sustain market leadership in the Indian Domestic Appliances industry.

 

Elaborating on the Market Potential, Mr. Murali Sivaraman, CEO, Philips Electronics India said, "India is one of the fastest growing food markets for Philips and we are amongst the leading players today. According to industry source the Small Domestic Appliances industry is estimated to be around Rs 5000 crores and is expected to grow at 12% approximately. Within this industry different elements in the Kitchen Appliances segment is growing between 6% - 20%, which presents huge potential for us."

 

"In sync with the healthcare, lifestyle positioning of the company, this Food processing range is the one of many in the innovation series from Philips which will ensure healthy lifestyle for the consumers. This food processor is an outcome of a rigorous  product creation process with over three years of extensive research and thorough study of Indian customer insights", Mr. Sivaraman emphasized.     

 

Commenting on this Innovation, Mr. Rakesh Sharma, Head - Domestic Appliances and Personal Care division, Philips Electronics India said, "Food preparation is done daily in Indian homes for 3-4 fresh meals. For this we process a lot of flour, lentils, vegetables etc., which is a cumbersome process. Consumer feedback shows that they need products that value their time, remove drudgery and make life simpler. The unique features of Intelli-arm and Intellicontrol in this product range will enable unsupervised and handsfree operation and therefore the option of doing something else. This first ever truly 'Indian Intelligent Food Processor' will help the consumer create healthy home made food for their loved ones."

 

"With this we further extend our range of 'Health Enabling Kitchen Appliances' and are confident of capturing a substantial share of the Rs 1000 crores Food Processing Appliance market which is growing at an impressive growth rate of 15%", added Mr. Sharma at the launch.

 

In the Indian scenario, small appliances companies have concentrated either on wattage or attachments, never offering a combination of both these critical elements in their food processors. The 'Intelligent Food Processor' strengthens Philips' food processor line with the introduction of a 750 W powerful motor with a reverse quadra flow for a superior grinding experience. Its key differentiators from other food processing appliances is the extra wonder arm with 'Intellilock' facility and an 'Intellicontrol which has a timer, Intellilock feedback and an Auto-Shut off ability that eliminates need for supervision thereby allowing homemakers to spend more time with the family and less time in the kitchen. Other meaningful advancements include Vacuum pad, Leak proof and Break resistant jar providing an assurance of safety and reducing tension of spillage.

 

Philips will be aggressively marketing this product with demonstrations, on-ground events & promotions in high traffic areas, retail outlets wherein the consumer can see, touch, feel and experience the Philips Intelligent Food Processor. To enable consumers to experience the product we will provide the option of home demos after purchasing the product by calling on the Philips helpline number 1860-180-1111.  The range conforms to highest standards for quality and safety and is certified by Bureau of Indian Standards (BIS).

 

The Intelligent Food Processor range will currently be available in 3 models across the country, priced between Rs 4995 - Rs 8595 at all Philips authorized distributor and dealer outlets. 

 

Sourced From: Text 100 Public Relations Consultancy