P&G, Henkel & Colgate keen on Unilever's Sanex

Published on Thu, Mar 10, 2011 at 20:39

Updated at Thu, Mar 10, 2011 at 20:41  

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Unilever's forced sale of the Sanex deodorant business is drawing bids and interest from rivals including Procter & Gamble, Henkel AG and Colgate-Palmolive, reports The Economic Times .

The maker of Dove soap, which gained Sanex when it bought Sara Lee's international toiletries business in December for 1.21 billion euros (USD 1.69 billion), is in advanced talks to sell the brand for as much as USD 1 billion, said the people, who asked not to be identified as the discussions are private. A transaction may be completed in the next few weeks, they said, the report adds.

Sanex was "the biggest jewel brand in the whole Sara Lee basket," said Andy Smith, an analyst at MF Global in London, the report says.

Source: The Economic Times

  

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