Sep 21, 2011 04:59 PM IST | Source: Moneycontrol.com
Millionaires avoid safety protect risk
Why do most people avoid risk? The reason…they equate risk with loss. For them, taking risk is as good as losing money. That being the case, they prefer to keep their money in safe places e.g. the bank deposits. The word risk evokes fear. Therefore, the natural reaction is to look for safety.