MAUJ, India's leading wireless solutions provider, and the flagship brand of People Infocom, today announced a tie-up with the alluring Sameera Reddy for exclusive personalized Mobile VAS content.  Manoj Dawane, CEO – People Infocom (MAUJ), Anupam Mittal, MD & CHAIRMAN, People Group, Rajiv Agarwal, CEO & Director, Essar Telecom Retail Ltd. and Sameera Reddy, attended the event held today. Sameera, accompanied by Mr. Anupam Mittal, Mr. Manoj Dawane and Mr. Rajiv Agarwal unveiled the personalized Mobile VAS content at Taj Lands End, Bandra. The Sameera Reddy Mobile VAS services was premiered through Essar’s retail initiative ‘The Mobile Store’, but will also be available with through all telecom operators’ across the country enabling consumers to have access to the special Sameera Reddy content.

MAUJ has developed various attractive features as part of the Sameera Reddy VAS content. Sameera Special products will encompass ringtones, sms tones, alarm tones, caller ring back tones, themes, wallpapers etc. Sameera has especially lent her voice for all audio VAS services, so users can enjoy ringtones, which say “Hi. This is Sameera tuning in; there is call for you” and sms tones saying, “Boss. Sameera here. There’s a SMS for you”. Also available are Sameera alarm tones, for people who want Sameera Reddy to wake them up in the morning while saying “Good Morning Sweet Heart. Its time to start your day.”

Commenting on this occasion, Mr. Manoj Dawane, CEO – People Infocom (MAUJ) said, "We are delighted to partner with Sameera Reddy. Bollywood remains the most popular source of entertainment in India, and hence we are working towards bringing more and more Bollywood content and new products to our consumers. This tie-up with Sameera Reddy is an apt vehicle to drive our objective and further highlights our commitment to the consumer.”

Rajiv Agarwal, CEO & Director, Essar Telecom Retail Ltd. said, “Bollywood VAS services are extremely popular amongst the masses and this tie-up with Mauj will certainly drive in footfalls at the retail outlets.”

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