• Language
  • App
  • Subscriptions
  • Specials
  • Sign-In
  • Register
GeStepAhead GrowMyMoney Invest Now master your money
Moneycontrol

Home » News » Business

Feb 14, 2017, 04.44 PM | Source: CNBC-TV18

Parle planning massive brand and strategy overhaul: Sources

The company is looking to hit Rs 1,000 crore in its 'snacks' business by 2020. It is going to rebrand its namkeen products, renaming them 'chatkeens.'

Like this story, share it with millions of investors on M3

Parle planning massive brand and strategy overhaul: Sources

The company is looking to hit Rs 1,000 crore in its 'snacks' business by 2020. It is going to rebrand its namkeen products, renaming them 'chatkeens.'

Post Your Comments

Share Cancel

| 1 Comments

Priya Sheth (more)

Reporter, CNBC-TV18 |

Parle Products, the maker of Parle-G biscuits, is looking to undertake a massive brand and strategy overhaul in the next financial year. Sources tell CNBC-TV18 that Parle is looking to grow its premium biscuits market share to 20 percent from 15 percent by 2019, and also rebrand its snacks portfolio.

For this, the FMCG major is going to launch several new variants under existing premium categories.

The company is also looking to hit Rs 1,000 crore in its 'snacks' business by 2020. It is going to rebrand its namkeen products, renaming them 'chatkeens.'

In India's biscuit business, Parle is second in terms of market share at 29 percent, four percent behind Britannia .

Parle will also explore the expanding scope of contract manufacturing in the next fiscal.

Watch video for more.
Buy, Hold, Sell ? Hear it first on M3
Parle planning massive brand and strategy overhaul: Sources

See all

Get started using your favorite social network

or

Login using moneycontrol ID

Username
Password

Need help logging in? Reset password.

Don´t have an account? Sign Up

Get started using your favorite social network

or

Simply sign up using this short form

* mandatory

UserName*

Username should be atleast 4 character

Password*

Password should be 8 or more characters,
atleast 1 number, 1 symbol & 1 upper case letter

Alert

Your Password should contain
  • 8 or more characters
  • At least 1 number
  • At least 1 symbol
  • At least 1 upper case letter
Confirm Password*
Email
Already have an account? Login