Panasonic India eyes turnover of Rs 1,200 crore

Panasonic India eyes turnover of Rs 1,200 crore
  • Language
  • App
  • Subscriptions
  • Specials
  • Sign-In
  • Register
GeStepAhead GrowMyMoney SME Special
moneycontrol.com

Home » News » Business

Sep 20, 2012, 09.24 AM | Source: PTI

Panasonic India eyes turnover of Rs 1,200 crore

Panasonic India eyes turnover of Rs 1,200 crore

Like this story, share it with millions of investors on M3

Panasonic India eyes turnover of Rs 1,200 crore

Panasonic India eyes turnover of Rs 1,200 crore

Post Your Comments

Share Cancel

Panasonic India eyes turnover of Rs 1,200 crore
Eyeing a turnover of Rs 1,200 crore this festive season, electronics major Panasonic India today said it will invest Rs 75 crore on its marketing initiative. "While we are targeting Rs 150 crore turnover this festive season from the eastern region, nationally we plan to clock about Rs 1,200 crore. "We are offering festival bonanza, like assured gifts and hampers, to customers," Panasonic India Managing Director (Consumer Product Division) Manish Sharma told reporters here. For this fiscal, the company aims at increasing the market share to 20 per cent from the present 14 per cent. He said the company would invest Rs 75 crore on the festive campaign, including Rs 25 crore on brand positioning through television. Companies become hopeful of good sales during the festive season which contribute well to the earnings, but the festive configuration, Sharma said, had come down to 35 per cent from the 50-55 per cent three-four years ago.

On whether the company planned to slash prices or offer discounts during the season, Sharma replied in the negative. "It is a difficult year. With rupee depreciation, economic situation, it is difficult to sustain with slashed prices. We have zero per cent finance offers though," he said. He said the company was also not considering hiking price of its products, as it has already done so four times in the past five months. Panasonic India has over 140 exclusive brand shops all over India and 1,187 service centres across the country. PTI RMI MD DKR

Ads by Google

Buy, Hold, Sell ? Hear it first on M3
Panasonic India eyes turnover of Rs 1,200 crore

See all

Get started using your favorite social network

or

Login using moneycontrol ID

Username
Password

Need help logging in? Reset password.

Don´t have an account? Sign Up

Get started using your favorite social network

or

Simply sign up using this short form

* mandatory

UserName*

Username should be atleast 4 character

Password*

Password should be 8 or more characters,
atleast 1 number, 1 symbol & 1 upper case letter

Alert

Your Password should contain
  • 8 or more characters
  • At least 1 number
  • At least 1 symbol
  • At least 1 upper case letter
Confirm Password*
Email
Already have an account? Login