Chennai, March 7

Oracle India is in talks with Bharti Enterprises to deploy Oralce ‘enterprise application’ in FieldFresh Foods, a venture between Bharti and Del Monte Foods India. The information technology solution will cover the entire business process, including financial management and human resource, and also enable tracking products at FieldFresh.

“We have not yet finalised the deal,” said Mr Subhomoy Sengupta, Senior Director, Application Business, Oracle India. The solution is to achieve greater operational, supply chain and business efficiencies.

On ITC pattern

On traceability solution, Mr Sengupta said it would be similar to what Oracle had deployed at ITC Leaf Tobacco Division (ILTD), the largest buyer, processor and exporter of cigarette tobacco in India. ITC buys nearly 50 per cent of all cigarette type tobacco grown in India.

ILTD uses Oracle Applications, along with remote wireless data capturing devices, to track every bale of tobacco from the point of purchase to the point of delivery. Technology, including quality controls, enables ITC to process and deliver 100 million kg of tobacco per annum. “We can even track from which farm a particular leaf came,” he said.

FieldFresh manufactures, distributes and sells processed fruits and vegetables products. It has 300 acres of farm land in Punjab, and aims to engage directly or indirectly over one lakh people in its operations, says information in the company Web site.

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