The study conducted on more than 10,000 paid subscribers of Games on Demand (GoD) subscription service on Indiagames, India’s benchmark online and mobile games company, reveals that the year 2007 saw a dramatic increase in the consumption of gaming across age groups and income segments. Mobile gaming saw a huge jump in numbers coming specially from the smaller towns and at lower price points, while online gaming was able to make a mark with about 3 million gamers. Also, launches of consoles like XBOX 360 and Sony PS3 saw a surge in consumer interest in the gaming space.

Speaking on the study, Mr. Vishal Gondal, CEO, Indiagames said, “The facts and observations from this study are quite exciting for everyone in the gaming industry. The year 2007 has been great and we believe 2008 would be much more exciting. We will definitely see more people budgeting gaming into their spending on entertainment.”

“The study is of interest to marketers across industries as more people are playing during prime time. Also 60% of the gamers are aged above 22 years with working professionals and business people comprising of 34% of gamers. The preachers of In-Game advertising have some thing to munch here.” He added.

Key observations from the study

v      Indiagames through its Games on Demand (GoD) subscription service has recorded about 10,000 paid subscribers. In 2007 the total game play on the service was recorded as 279,81,060 minutes over 1 year with an average time spent of about 233 minutes per user per month and a peak usage of  981 users.

v     60% of the gamers are aged above 22 which breaks a myth that gaming is of interest to only teens.